Painter Faye Wei Wei, who is represented by Cob Gallery in north London, has more than 20,000 followers on Instagram but would never sell through the platform. For her, you need to be represented by a gallery 'if you want to play the game properly'.
Perhaps the most crucial point for any artist is whether art can truly be appreciated through a digital lens. The thick and textured brush strokes, the sheer size or the intricacies of a piece of art often only truly connect with an individual once they’re standing in front of it.
'I really want people to come to a show and see the works,' says Faye. 'To really linger and be moved by it. With the internet, you can still be really drawn to things, but there’s nothing like seeing something in real life.'